THE KEY TO BIG WINS: PATIENCE, FLEXIBILITY, PERSISTENCE, AND TIMING
In this client narrative, learn how OppGen’s strategic persistence, data-driven outreach, and deep understanding of the enterprise sales process led to a $750K deal with PepsiCo LATAM. This case study highlights the importance of timing, tailored messaging, and consistent follow-up in securing big wins within complex B2B sales cycles.
DEEP UNDERSTANDING: THE KEY TO EFFECTIVE SALES
Explore how OppGen’s in-depth understanding of MTC Performance’s brand and market challenges led to the development of a strategic sales campaign. By thoroughly analyzing the client’s industry, buyer personas, and value proposition, OppGen crafted a tailored messaging platform and content strategy. This approach resulted in a multi-million dollar pipeline filled with qualified opportunities, including engagements with some of the largest retailers in the U.S. The success of this initiative not only enhanced MTC’s market presence but also played a pivotal role in securing a premium valuation during the company’s eventual sale.
EXPANDING THE MARKET OF A SPECIALIZED PRODUCT
Discover how OppGen partnered with Infometrix, a specialized analytics firm, to break into new markets beyond their established petrochemical client base. By deeply understanding Infometrix’s complex product offerings and targeting key decision-makers within large enterprises, OppGen launched a focused outbound campaign. This initiative generated a sales pipeline exceeding $1 million within four months and secured the first major deal by month five, with additional deals nearing closure. This case study illustrates the effectiveness of strategic outreach in expanding market presence for niche, technical products.
OUTBOUND SALES ENHANCEMENT
Discover how OppGen partnered with Axim Geospatial, a service provider to U.S. local, county, and state governments, to enhance their sales pipeline. By integrating an outbound Sales Development Representative (SDR) with the client’s existing sales team, OppGen facilitated targeted outreach to new prospects near existing customers, leveraging local testimonials for credibility. This strategic collaboration resulted in nearly $500,000 in new account revenue in the first year, with an additional $1,000,000 by the end of the second year, totaling over $3,000,000 to date. The initiative has become a crucial component of the client’s sales strategy, receiving high praise from both management and the sales staff.
SPECIALIZED SAAS OFFERING
Discover how OppGen partnered with NeuralFrame, a SaaS provider in a mature market, to drive growth despite a complex sales process and limited resources. Through OppGen’s Brand Sculpting process, a comprehensive playbook was developed, including deep market segmentation, detailed buyer profiles, and tailored outreach strategies. This approach led to securing a 3-year SaaS contract worth over $100,000 annually, displacing a 10-year incumbent, and building a $2 million pipeline with several deals nearing closure.
KEY ACCOUNT SELLING IS A TEAM EFFORT
Explore how OppGen’s team-based approach to key account selling helped MTC Performance penetrate the large enterprise market with their channel incentive software. By conducting an in-depth analysis of the client’s industry, market, buyer personas, and product offerings, OppGen built a multi-million dollar pipeline filled with qualified opportunities at various stages in the sales cycle. This strategic collaboration not only drove new customer acquisitions but also played a pivotal role in enabling the owner to secure a premium price when deciding to retire and sell the company.
EVENT-TRIGGERED OPPORTUNITIES
Explore how OppGen leveraged event-triggered outreach to help a B2B SaaS provider secure a $1.5M deal with a global logistics leader. By identifying key moments such as leadership changes and product launches, OppGen crafted timely, personalized messaging that resonated with decision-makers. This strategic approach not only accelerated the sales cycle but also demonstrated the power of aligning outreach with significant business events.
Our services include brand sculpting and strategy, campaign design, lead and opportunity creation, and opportunity management. Read more.
There are many differences between the typical Leadgen approach and our approach at OppGen. Read more.
