SPECIALIZED SAAS OFFERING
Successfully driving growth for a highly specialized and sophisticated SAAS offering in a mature market
Objectives
The client came to us constrained by a complex sales process and limited resources to dedicate to sales. They needed help in penetrating their mature market with a complex sales cycle and multiple stakeholders, within the confines of a tight budget and resources focused primarily on existing customers.
Solution
OppGen spent the first month of the engagement ensuring that our sales team had all the tools they needed to penetrate this niche market segment with a full understanding of the different personas involved and the full value proposition of the solution. Through our Brand Sculpting process, we built a solid playbook that included:
- Deep market segmentation
- Detailed buyer and influencer profiles
- Specific product differentiators
- Competitor strategies
- Industry terminology
- Regulatory information
- Detailed objection responses
- Email sequences
- Extensive and accurate lead lists
- Sales pitch templates
With Brand Sculpting completed, OppGen started a robust outreach program that logged over 1,000 calls, 1,000 emails, and 20,000 ad impressions monthly across six market micro-segments.
Results
Within 11 months, Oppgen secured a 3-year SaaS contract for our client worth over $100,000 annually, displacing a 10-year incumbent. We’ve also built a $2 million pipeline with several deals nearing closure, demonstrating our impactful solution delivery.
Are You Ready To Conquer The Market?
Contact Us Now & Discover How We Can Help You Take Your Sales To The Next Level – Starting Today
Frequently Asked Questions
What happens after I submit the contact form?
One of our experienced sales strategists will reach out within one business day to schedule an intro call. We’ll learn more about your business, goals, and whether we’re the right fit to help you grow.
How much does OppGen’s outsourced sales solution cost?
Our pricing is similar to hiring a single in-house sales rep — but with a full team included. We offer a combination of monthly retainer and success-based commission to align incentives and drive results.
What types of companies do you work with?
We work with B2B companies across industries, especially those with complex sales cycles, deals ranging from $20K to $1M, and growth-minded leadership. Whether you’re pre-revenue or scaling past $20M, we tailor our support to your stage.
Do you only generate leads, or do you help close deals too?
We go far beyond lead gen. OppGen provides full-funnel sales support, including strategy, SDR and AE outreach, messaging, nurturing, objection handling, and closing support. We help move deals all the way through the pipeline. Read more about the differences between OppGen and traditional LeadGen here.
What sales channels do you use?
We execute multi-channel campaigns including outbound emails, cold calls, voicemails, social outreach, and targeted display ads. Everything is coordinated around your specific ICP, personas, and value prop.
Can you work with our in-house sales or marketing team?
Absolutely. We can complement your internal team or act as your full outsourced sales department. Our team plugs into your existing workflows and tools to make collaboration seamless.
Do I need to sign a long-term contract?
We typically recommend a 3-month initial engagement to build momentum and prove ROI, followed by a month-to-month agreement. Our goal is to earn your trust and deliver value quickly.