OUTBOUND SALES ENHANCEMENT
Take control of your sales pipeline and expand your market penetration by adding outbound capabilities to your sales process.
Objectives
The client, a service business serving U.S. local, county, and state governments, relied on experienced territory salespeople to visit customers over a broad area. This time-consuming approach limited their prospecting time, causing new business to come mainly from existing customers, referrals, and trade shows.The client, a service business serving U.S. local, county, and state governments, relied on experienced territory salespeople to visit customers over a broad area. This time-consuming approach limited their prospecting time, causing new business to come mainly from existing customers, referrals, and trade shows. To address this, they turned to OppGen for outbound sales enhancement, aiming to expand their reach and generate new opportunities more efficiently.
Solution
OppGen developed an outbound sales enhancement strategy that fostered collaboration between the outbound Sales Development Representative (SDR) and the client’s sales personnel. The SDR, familiar with existing accounts, focused on contacting new prospects near current customers, using local testimonials to efficiently expand the account base within the territory. Upon qualifying a new prospect interested in further discussions, the SDR facilitated a detailed handoff to the client’s salesperson.
Results
In the first year of implementation, OppGen’s outbound sales enhancement efforts generated nearly $500,000 in new account revenue for the client. By the end of the second year, this figure had grown by an additional $1,000,000. To date, the client has accrued over $3,000,000 in new account revenue through OppGen’s strategic sales initiatives. These outbound sales enhancements have made OppGen a crucial component of the client’s overall sales strategy, earning high praise from both management and the sales staff.
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Frequently Asked Questions
What happens after I submit the contact form?
One of our experienced sales strategists will reach out within one business day to schedule an intro call. We’ll learn more about your business, goals, and whether we’re the right fit to help you grow.
How much does OppGen’s outsourced sales solution cost?
Our pricing is similar to hiring a single in-house sales rep — but with a full team included. We offer a combination of monthly retainer and success-based commission to align incentives and drive results.
What types of companies do you work with?
We work with B2B companies across industries, especially those with complex sales cycles, deals ranging from $20K to $1M, and growth-minded leadership. Whether you’re pre-revenue or scaling past $20M, we tailor our support to your stage.
Do you only generate leads, or do you help close deals too?
We go far beyond lead gen. OppGen provides full-funnel sales support, including strategy, SDR and AE outreach, messaging, nurturing, objection handling, and closing support. We help move deals all the way through the pipeline. Read more about the differences between OppGen and traditional LeadGen here.
What sales channels do you use?
We execute multi-channel campaigns including outbound emails, cold calls, voicemails, social outreach, and targeted display ads. Everything is coordinated around your specific ICP, personas, and value prop.
Can you work with our in-house sales or marketing team?
Absolutely. We can complement your internal team or act as your full outsourced sales department. Our team plugs into your existing workflows and tools to make collaboration seamless.
Do I need to sign a long-term contract?
We typically recommend a 3-month initial engagement to build momentum and prove ROI, followed by a month-to-month agreement. Our goal is to earn your trust and deliver value quickly.
Whether you’re looking to outsource your sales team, reduce customer acquisition costs, or accelerate pipeline growth, OppGen is here to help. We specialize in B2B sales strategy, outbound execution, and full-funnel support to help you close more deals — faster. Our expert SDRs and AEs work as an extension of your team, using data-driven outreach and proven sales frameworks to move real opportunities through the pipeline. Fill out the form to connect with our sales experts and see how we can drive results for your business with scalable, sustainable sales solutions built to grow with you.
At OppGen, we harness the power of our experienced sales teams and comprehensive campaign strategies to drive significant business growth for our clients. Our suite of services is designed to cover every aspect of the sales process from initiation to closure.
OppGen isn’t just a step above traditional lead generation; it’s a comprehensive sales solution tailored for small to medium-sized B2B businesses aiming for growth. Our approach blends strategic focus with tactical execution to drive sales outcomes.