EXPANDING THE MARKET OF A SPECIALIZED PRODUCT
Successfully drive new business growth in a specialized market with an unknown, highly technical product
Objectives
The client approached us to help expand their outreach beyond industry events, where their CEO single-handedly managed all sales stages. Despite a strong track record and expertise, Infometrix remained relatively unknown outside their core customer base which included some of the world’s largest petrochemical companies. They aimed to proactively increase their market presence and raise awareness of their pioneering solutions in the industry.
Solution
By month four, we had built a sales pipeline worth over $1,000,000, and by month five, we closed our first major deal for the client—with four more opportunities nearing completion. With each sale generating an annual income stream between $50,000 and $250,000, our targeted outbound efforts are not only driving revenue growth but also expanding the market for the client in strategic sectors. With OppGen leading new business development, the client can focus on running their core operations, deepening engagement with existing clients, and continuing to evolve their product offering.
Results
By month four, we had built a sales pipeline worth over $1,000,000, and in month five, we closed our first major deal for the client—with four more nearing completion. With each sale generating an annual income stream between $50,000 and $250,000, these outbound efforts are not only driving revenue but also expanding the market reach of the client. As the OppGen team continues to focus on new business development, the client is free to concentrate on running their company, strengthening relationships with current clients, and further developing their product offering.
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Frequently Asked Questions
What happens after I submit the contact form?
One of our experienced sales strategists will reach out within one business day to schedule an intro call. We’ll learn more about your business, goals, and whether we’re the right fit to help you grow.
How much does OppGen’s outsourced sales solution cost?
Our pricing is similar to hiring a single in-house sales rep — but with a full team included. We offer a combination of monthly retainer and success-based commission to align incentives and drive results.
What types of companies do you work with?
We work with B2B companies across industries, especially those with complex sales cycles, deals ranging from $20K to $1M, and growth-minded leadership. Whether you’re pre-revenue or scaling past $20M, we tailor our support to your stage.
Do you only generate leads, or do you help close deals too?
We go far beyond lead gen. OppGen provides full-funnel sales support, including strategy, SDR and AE outreach, messaging, nurturing, objection handling, and closing support. We help move deals all the way through the pipeline. Read more about the differences between OppGen and traditional LeadGen here.
What sales channels do you use?
We execute multi-channel campaigns including outbound emails, cold calls, voicemails, social outreach, and targeted display ads. Everything is coordinated around your specific ICP, personas, and value prop.
Can you work with our in-house sales or marketing team?
Absolutely. We can complement your internal team or act as your full outsourced sales department. Our team plugs into your existing workflows and tools to make collaboration seamless.
Whether you’re looking to outsource your sales team, reduce customer acquisition costs, or accelerate pipeline growth, OppGen is here to help. We specialize in B2B sales strategy, outbound execution, and full-funnel support designed for companies focused on expanding the market and increasing revenue. Our expert SDRs and AEs work as an extension of your team, using data-driven outreach and proven sales frameworks to move real opportunities through the pipeline. Fill out the form to connect with our sales experts and see how we can drive results for your business with scalable, sustainable sales solutions built to grow with you.
At OppGen, we harness the power of our experienced sales teams and comprehensive campaign strategies to drive significant business growth for our clients. Our suite of services is designed to cover every aspect of the sales process from initiation to closure.
OppGen isn’t just a step above traditional lead generation; it’s a comprehensive sales solution tailored for small to medium-sized B2B businesses aiming for growth. Our approach blends strategic focus with tactical execution to drive sales outcomes.