THE KEY TO BIG WINS: PATIENCE, FLEXIBILITY, PERSISTENCE, AND TIMING
Persistence, flexibility, and patience in a complex sales cycle allows you to be in the right place at the right time to win enterprise business
Objectives
The client approached us to help them realize a very ambitious goal – break through the seemingly endless barriers to winning business from the behemoths of the consumer packaged goods industry. They were looking for a partner who could provide a sales team seasoned enough to navigate the complex enterprise account sales cycle.
Solution
Leveraging the client’s industry expertise, Oppgen devised a strategy to target multinational companies based in the US. Through extensive dialogue with the targeted enterprises, it became apparent that a more effective approach involved engaging with their non-US subsidiaries. Consequently, the focus shifted to subsidiaries in LATAM and APAC. Following three months of dedicated effort, an opportunity emerged with Pepsico LATAM. Despite an ongoing project and a closed vendor selection process, our sales team pursued the opportunity relentlessly, eventually securing involvement in the review process. Despite multiple challenges, including diverse stakeholders and a rigorous vendor approval process, our client successfully became the approved vendor within three months.
Results
All this effort resulted in a $750,000 win for our client in the first six months of our engagement and foot in the door to the worldwide Pepsico enterprise. The moral of the story? Persistence, flexibility, and patience in a complex sales cycle allows you to be in the right place at the right time to win enterprise business. As the saying goes, “Timing is everything”.
Are You Ready To Conquer The Market?
Contact Us Now & Discover How We Can Help You Take Your Sales To The Next Level – Starting Today
Frequently Asked Questions
What happens after I submit the contact form?
One of our experienced sales strategists will reach out within one business day to schedule an intro call. We’ll learn more about your business, goals, and whether we’re the right fit to help you grow.
How much does OppGen’s outsourced sales solution cost?
Our pricing is similar to hiring a single in-house sales rep — but with a full team included. We offer a combination of monthly retainer and success-based commission to align incentives and drive results.
What types of companies do you work with?
We work with B2B companies across industries, especially those with complex sales cycles, deals ranging from $20K to $1M, and growth-minded leadership. Whether you’re pre-revenue or scaling past $20M, we tailor our support to your stage.
Do you only generate leads, or do you help close deals too?
We go far beyond lead gen. OppGen provides full-funnel sales support, including strategy, SDR and AE outreach, messaging, nurturing, objection handling, and closing support. We help move deals all the way through the pipeline. Read more about the differences between OppGen and traditional LeadGen here.
What sales channels do you use?
We execute multi-channel campaigns including outbound emails, cold calls, voicemails, social outreach, and targeted display ads. Everything is coordinated around your specific ICP, personas, and value prop.
Can you work with our in-house sales or marketing team?
Absolutely. We can complement your internal team or act as your full outsourced sales department. Our team plugs into your existing workflows and tools to make collaboration seamless.
Do I need to sign a long-term contract?
We typically recommend a 3-month initial engagement to build momentum and prove ROI, followed by a month-to-month agreement. Our goal is to earn your trust and deliver value quickly.