EVENT-TRIGGERED OPPORTUNITIES
Creating lucrative opportunities in a project-oriented market using event triggers to find the right projects at the right time
In the competitive landscape of large-scale development projects, timing is everything. For a UK-based consultancy specializing in complex environments like university campuses and transportation systems, breaking into the U.S. market required more than traditional outreach—it demanded precision. OppGen’s event-triggered sales strategy identified key moments in project lifecycles, enabling the client to engage decision-makers at the optimal time. This approach not only opened doors to some of the largest corporate and mixed-use developments in the U.S. but also converted over 30% of contacts into qualified opportunities, showcasing the power of strategic timing in sales expansion.
Objectives
The UK-based client approached us to help them expand their sales into the US market. Despite their success in securing high-profile projects worldwide, they had yet to tap into the vast potential of the US. They believed establishing a US-based outbound sales team—especially one focused on identifying event-triggered opportunities—would enable them to penetrate this significant market more effectively.
Solution
The client provided specialized consulting services for large development projects like university campuses, mixed-use developments, transportation systems, and corporate campuses. The OppGen team defined precise market segments and buyer profiles, then conducted research to identify event-triggered opportunities—projects at the right development stage for our client’s services. After selecting targets, our US sales team analyzed each opportunity, pinpointing and contacting the key decision-makers as well as strategic referral points. As the sales cycle advanced, OppGen actively facilitated progress toward closing the deal.
Results
OppGen’s targeted and meticulously researched approach proved highly effective, with over 30% of the projects contacted evolving into qualified opportunities. The event-triggered opportunites list included some of the largest corporate and mixed-use development initiatives in the US, demonstrating the compelling impact and reach of our strategy as well as the teams’ ability to penetrate large enterprise organizations and projects.
OppGen’s event-triggered opportunities approach delivered powerful results by aligning outreach with the moments that mattered most. By identifying and acting on real-time project milestones, our client was able to open doors, spark meaningful conversations, and drive real pipeline growth in a new market. If your sales team is missing key opportunities or struggling to break into complex verticals, let’s talk. Contact us today to see how OppGen can help you uncover smarter, better-timed opportunities that close.
Frequently Asked Questions
What happens after I submit the contact form?
One of our experienced sales strategists will reach out within one business day to schedule an intro call. We’ll learn more about your business, goals, and whether we’re the right fit to help you grow.
How much does OppGen’s outsourced sales solution cost?
Our pricing is similar to hiring a single in-house sales rep — but with a full team included. We offer a combination of monthly retainer and success-based commission to align incentives and drive results.
What types of companies do you work with?
We work with B2B companies across industries, especially those with complex sales cycles, deals ranging from $20K to $1M, and growth-minded leadership. Whether you’re pre-revenue or scaling past $20M, we tailor our support to your stage.
Do you only generate leads, or do you help close deals too?
We go far beyond lead gen. OppGen provides full-funnel sales support, including strategy, SDR and AE outreach, messaging, nurturing, objection handling, and closing support. We help move deals all the way through the pipeline. Read more about the differences between OppGen and traditional LeadGen here.
What sales channels do you use?
We execute multi-channel campaigns including outbound emails, cold calls, voicemails, social outreach, and targeted display ads. Everything is coordinated around your specific ICP, personas, and value prop.
Can you work with our in-house sales or marketing team?
Absolutely. We can complement your internal team or act as your full outsourced sales department. Our team plugs into your existing workflows and tools to make collaboration seamless.