SPECIALIZED SAAS OFFERING
Successfully driving growth for a highly specialized and sophisticated SAAS offering in a mature market
Objectives
The client came to us constrained by a complex sales process and limited resources to dedicate to sales. They needed help in penetrating their mature market with a complex sales cycle and multiple stakeholders, within the confines of a tight budget and resources focused primarily on existing customers.
Solution
OppGen spent the first month of the engagement ensuring that our sales team had
all the tools they needed to penetrate this niche market segment with a full
understanding of the different personas involved and the full value proposition of
the solution. Through our Brand Sculpting process, we built a solid playbook that
included:
- Deep market segmentation
- Detailed buyer and influencer profiles
- Specific product differentiators
- Competitor strategies
- Industry terminology
- Regulatory information
- Detailed objection responses
- Email sequences
- Extensive and accurate lead lists
- Sales pitch templates
With Brand Sculpting completed, OppGen started a robust outreach program that
logged over 1,000 calls, 1,000 emails, and 20,000 ad impressions monthly across six
market micro-segments.
Results
Within 11 months, Oppgen secured a 3-year SaaS contract for our client worth over
$100,000 annually, displacing a 10-year incumbent. We’ve also built a $2 million
pipeline with several deals nearing closure, demonstrating our impactful solution
delivery.
"OppGen supplied us with a team of
experienced sales professionals and the
support to ensure their success. Within
less than a year, they've become a vital
part of our organization and our plan for
future growth."
Brian Scanlan
CEO NeuralFrame
