How We Work
Unlike simple telemarketing and appointment setting, OppGen offers a full-scale sales service to help your business drive new revenue and grow. Our service consists of three core deliverables, which, taken together provide you with the necessary tools to run a successful sales campaign and drive future growth.
- Brand Sculpting and Campaign Design includes all the necessary ingredients to take your product or service to market and get you in front of qualified buyers.
- B2B Opportunity Generation encompasses having experienced sales professionals focused on opening doors and bring qualified opportunities into your pipeline as well as nurturing those opportunities that are not yet ready to buy
- B2B Opportunity Management moves the deals in your pipeline forward and provides expert assistance in getting them to close
Brand Sculpting and Campaign Design
Brand Sculpting and Campaign Design is a 4 – 6 week process where we take a deep dive into understanding your business, market and product or service and use this knowledge gained to develop a sales campaign that is ready to Launch. To achieve this several documents will be created.
Strategy, Targeting and Position Document
The STP document lays the foundation for a sales campaign. It is about understanding the titles and personas of the targeted buyers, narrowing down the intended industries and verticals, developing personas with defined pains, benefits and solutions and clarifying the key aspects of what the messaging will be based upon.
Big Story Presentation
The Big Story is about understanding why a product or service is important and why it answers a key need for a sales prospect. It is a persuasive telling and we help you develop this and create a deck with it. Many of our clients incorporate this into their selling process.
Smart Selling Document
The smart selling document is what we develop to prepare for outbound sales. It outlines and delineates the sales process, explores objections and pivots, lays out thought provoking questions, encapsulates the elevator pitch, lays out the calling scripts, and develops qualification questions.
Campaign Email Copy
We will develop a persuasive email copy campaign of 3 to 5 emails with different compelling subject lines for testing. The emails will be attention grabbing and focus on the benefits for the target.
NOTE: Brand Sculpting can be a stand alone service. For clients that look to utilize the full suite of OPPGEN services, Brand Sculpting will be the first part of any engagement and be integral to the success of the engagement.
B2B Lead Generation
Opportunity Generation starts with the right targeted list, developed using one of our top tier business contact databases. Next, we integrate the messaging platforms developed through the Brand Sculpting process and execute our go to market strategy. Each campaign will consist of cold email outreach in conjunction with outbound cold calling to generate qualified and interested opportunities for your pipeline.
Outbound Prospecting
Strict outbound campaign sequences are generated, managed, and performed, providing multiple touchpoints with each lead contact. The goal is to develop awareness, create interest and qualify that interest into a true pipeline opportunity. Our professional SDR’s will work with their background support team to drive qualified opportunities into the pipeline and when ready, hand them off to an Account Executive to move the opportunity through the multiple sales stages until it closes.
Opportunity Nurture
Not every opportunity is ready to buy. And, some opportunities will enter a pipeline, only to delay the process. Silence and lack of professional follow up can kill deals.
Additional Lead Generation Services:
- LinkedIn Connection and Messaging
- Landing Page Creation
- Sales Funnel Creation
- Additional Cold Callers
B2B Opportunity Management
Opportunity Management is the heavy lifting of the sales pipeline. It is there to support the VP of Sales, AE, or owner of the company to be more effective. Opportunity management solves the problem of opportunities failing due to lack of aggressive management. It includes setting meetings, attending meetings, asking questions, understanding the sales process, following up with leads, nurturing leads, reviving opportunities, and generally supporting the sales process from first meeting to close.
Additional Opportunity Management Services:
- Additional Sales Professional
B2B Opportunity Generation
Opportunity Generation is our full service offering. It includes Brand Sculpting, Lead Generation and Opportunity Management. Opportunity management is the white label sales organization for your company.
There are many differences between the typical Leadgen approach and our approach at OppGen. Read more.
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